Helixs. A store made for your shop. Ready for how people buy now.
Divergent Digital Studio designs your online store from scratch for your brand, builds in the AI your customers and your team will use, and runs it all on Helixs: one platform for your website, your counter and your stock.
Shoppers now ask before they buy.
A third of Australian shoppers already ask AI for shopping advice. The assistants they ask read stores, compare them and point shoppers to the ones they understand. The store with the clearest answer gets the visit.
- Of Australian shoppers use AI for shopping advice
- 32%
- Spent online by Australians in 2025, up 14%
- $82.6b
- Higher conversion from AI visits to US retail sites
- 42%
Sources: Australia Post eCommerce Report 2026. Adobe Digital Insights, April 2026 (US retail sites, March 2026).
Most online stores are rented, then patched.
A store like thousands of others
A theme picked from a store, then customised until it almost fits your brand.
Fees that grow with every app
Each missing feature is another app, another login and another monthly fee.
Tools that do not talk
Stock, customers and promotions spread across systems that disagree about what is on the shelf.
Three strands. One store that holds together.
Made for you
No templates. The studio designs your store from scratch around your brand, your range and your customers, with visual and 3D features when your products need them.
Why it mattersAI that knows your shop
An adviser that recommends real products from your range, a store AI assistants can read, and AI built for your selling, marketing and back office.
Explore AIA foundation that holds
Website, till, stock, customers and books on one platform, hosted in Sydney and run by the team that built it.
Explore the platformOnline and on the shop floor, one store.
Your website and your counter share one stock count, one customer list and one set of books. Sell a serum online, and the shelf already knows.
- Stock count
- 1
- Ways to pay online
- 5
- Back-office screens
- 200+
Rose Serum 30ml
Website and shop
Stock 11
Sold online
Stock 10
Everything your shop runs on. Built in.
A till in the browser
Point of sale on an iPad with the same stock, customers and promotions as your website. Works with the EFTPOS terminal you already have.
An adviser that knows your range
An AI shopping assistant that recommends real products from your catalogue, with live prices and links, and hands over to your team when a person is needed.
A storefront in your brand
Your design, product video, bundles, wishlists, compare, and a homepage your team rearranges without a developer.
Found by AI search
Structured data, llms.txt and Markdown pages, so AI assistants can read your store and send shoppers to it.
Every way Australians pay
Cards, Apple Pay, Google Pay, Afterpay and gift cards, on Stripe's secure checkout, into your own Stripe account.
200+ back-office screens
Orders, stock, promotions, reports and BAS, with two-factor sign-in for every staff member.
Built like your business depends on it.
Your store and its database hosted in Sydney.
Every store isolated at the database level.
A GST tax invoice with your ABN on every order.
More than 9,000 automated database checks.
- Salon bookings
- Classes
- Memberships
- Loyalty
- Gift cards
- Store credit
- Gift registry
- Wishlists
- Bundles
- Product drops
- Returns
- Warranties
- Recalls
- Click and collect
- Local delivery
- Journal
- Branded emails
- Your own domain
One team, from the first call to every day after launch.
Apply
Tell us about your shop, your range and your timing.
Talk
Meet the studio on a call. We map your store, your stock and how you sell today.
Quote
Receive a fixed proposal: one setup fee, then one monthly fee. Accept it and pay securely through Stripe.
Design and build
We design your store from scratch, build in the AI and features you choose, import your products and customers, and train your team.
Launch
Your store goes live on your own domain, and we keep running it for you.
Live now: EMORRA, Melbourne.
EMORRA sells professional haircare, styling tools and beauty electronics from Westfield Doncaster. Its online store runs on Helixs: more than 440 products, shop by hair concern, an AI adviser and a tax invoice on every order.
See the EMORRA story
FAQ
Questions retailers ask first.
Is Helixs a template builder?
No. We never sell a template. Divergent Digital Studio designs every store from scratch, builds it on the Helixs engine, then runs it for you.
What does it cost?
A one-off setup fee to design and build your store, then a monthly fee for the features and AI you use. Every store is quoted after a call, and we never take a commission on your sales.
What if I need a feature you do not have yet?
Tell us the job it should do. We scope it in your proposal, build it for your store and keep it running with every update.
How do payments reach me?
Through your own Stripe account, paid out to your bank. Helixs never holds your money.
Can you move my products across?
Yes. We import products, customers and order history from Shopify or a CSV file, and you see a dry-run report before anything changes.
