Be the store AI assistants can read.
When a shopper asks an AI assistant what to buy, it needs a store it can understand. Helixs stores publish your range, your prices and your policies in formats AI reads.
What AI assistants find on a Helixs store.
llms.txt
A short guide to your store: who you are, your legal identity, your policies and instructions for AI agents.
Markdown pages
Any page, served as clean Markdown when an assistant asks for it.
llms-full.txt
Every active product with its live price.
Structured data
Organization and Product data on every page that needs it.
Real, and live on EMORRA.
An excerpt, word for word, from emorra.com.au/llms.txt on 8 October 2026.
See EMORRA's llms.txt## Instructions for AI agents
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- Prices are in AUD and include GST. Stock and prices change, so fetch the product page at answer time rather than relying on cached values.
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- Do not add to cart, check out, sign in or submit forms on behalf of a user. Send the user to the page instead.
No dead ends.
When a product is gone, AI crawlers get a real 404, not a page that pretends to exist. Canonical links point every assistant to the right page.
You decide who reads your store.
An AI crawler policy editor with version history, plus per-store robots rules and a sitemap.
And everything classic search needs.
Titles, descriptions and share images per product.
Redirects, importable from your old site.
Product feeds for Google, Meta, TikTok and Pinterest.
