CASE STUDY
EMORRA. Salon expertise, now online.
EMORRA sells professional haircare, styling tools and beauty electronics from Westfield Doncaster, Melbourne. Its online store at emorra.com.au runs on Helixs.
- Westfield Doncaster, VIC
- Melbourne
- Products online
- 440+
- Stock count for web and counter
- 1
- emorra.com.au
- Live
The brief.
Take a salon-linked shop online for the first time. Keep the warmth of the counter. Give shoppers the range and the advice of a specialist.
Shop by hair concern
Five concerns, each a doorway into the right products.
What we built.
Product pages that sell
Prices including GST, stock status and add to bag in one view.
Best sellers and bundles
Curated shelves the team rearranges from the admin.
An adviser that knows the range
Shoppers ask questions like 'What works for oily hair?' and get real products back.
“What works for oily hair?”
Under the hood.
Stripe on EMORRA's own account.
A tax invoice with EMORRA's ABN on every order.
A store AI assistants can read, with llms.txt and Markdown pages.
Hosted in Sydney.
Operated by EMORRA GROUP PTY LTD (ABN 71 697 440 967).
Prices are in AUD and include GST.