A storefront that looks like you and sells like a flagship.
Your colours, your fonts, your voice. Product pages that answer questions before they are asked. A homepage your team changes in minutes.
Your brand, not a template.
Every store has its own theme: colours, display and body fonts, favicon and app icon. The layout is shared platform code that we keep improving. The look is yours.
Homepage builder with 14 section types
Hero slides, product shelves, shop by concern, brand showcase, bundles, campaign banners and more. Reorder, hide or schedule each one with start and end dates.
Product pages that close the sale.
Up to 10 images and videos per product. Videos load only when pressed, from YouTube's privacy-enhanced player.
Industry panels that appear when you have the data: ingredients and allergens for beauty, power and warranty for electronics, size and care for fashion, origin and Health Star Rating for food.
Bundles with what's included and the saving shown.
A delivery promise: order by a set time for dispatch today.
Reviews with photos and verified-purchase marks, plus product questions and answers.
You may also like, and frequently bought together.
Search that understands your shoppers.
Filters, sorting and did-you-mean.
Synonyms, redirects, and pinned or buried products, set by your team.
Search analytics with top and zero-result queries.
Shop by concern, by collection and by brand.
Side-by-side compare with differences highlighted.
Reasons to come back.
Wishlists
Several lists per shopper, a price-dropped badge and a shareable link.
Gift registries
Public links with gift progress.
Journal
Stories, shoppable lookbooks, recipes and guides.
Drops
Limited releases with waitlists, raffles and countdowns.
Installable
Shoppers can add your store to their home screen.
Honest by default.
Testimonial and stats sections stay hidden until your store has real reviews and real orders. Recently-bought notices come from real paid orders, shown by suburb only.
No invented urgency, no fake social proof.
30 self-service pages in every customer account.
Orders and invoices
Returns
Wishlists
Registries
Saved cards
Gift card and credit balances
Warranties
Privacy requests
Customers can even edit an order within a window you set: change the address, remove an item or cancel.